Jill Ballori

I believe effective marketing is about more than making something look good. It requires understanding the goal, choosing the right tools, solving problems creatively, and finding the best way to connect each property and message with the right audience.

Before joining the Francia Team, I spent more than seven years in the customer service industry, including roles as both a Manager and Training Manager. Those experiences taught me how to communicate clearly, lead others, develop training, and remain focused on providing a strong customer experience.

I later transitioned into the digital and creative space, working with SEO agencies on content creation and outreach. For the past three years, I have focused on real estate marketing, supporting promotional efforts and helping property listings reach as wide and relevant an audience as possible.

Although my formal education is in culinary arts and the service industry, my professional path has allowed me to develop a broad range of creative and technical skills. My experience includes web development, graphic design, photography, videography, video editing, writing, and content creation. I have also completed multiple trainings and seminars in Learning and Development, allowing me to create educational materials and facilitate training sessions when needed.

As Creative Lead for the Francia Team, I support social media marketing, email marketing, listing promotion, content development, and a wide range of technical and operational projects. I also help troubleshoot platforms, improve workflows, communicate with clients, and solve issues that may be slowing down a process.

I am often described as the team’s handyman, but I think of myself as a creative tech. Whether I am editing a video, writing content, building a workflow, troubleshooting a system, or developing a new marketing idea, I enjoy using creativity to find practical and effective solutions.

My work helps increase the visibility of our listings, strengthen the Francia Team’s marketing, support team training, and maintain a consistent level of service for our clients. I also enjoy helping the team remain connected to and visible within the community we serve.

What I enjoy most about the Francia Team is the variety. Every project is different, which keeps me engaged, learning, and constantly looking for better ways to approach our work.

Outside of work, I continue exploring creative projects through web development, blogging, painting, design, music production, photography, and videography.

A fun fact about me is that my favorite movie is Cars 3, and I stand by that completely.